Challenge
Artificial intelligence has become a topic of hot debate in society. Many of us wonder what consequences its development will bring for the future. Can AI help protect our planet?
The answer is: yes! There are increasingly more innovative solutions emerging in this field. However, while artificial intelligence can assist us in nature conservation, it cannot resurrect extinct species or regenerate destroyed ecosystems. In this context, we humans play a crucial role and can take action now.
Our design aimed to demonstrate that action must be taken now, thereby encouraging involvement in contributing 1.5% to WWF and prompting reflection.
Actions
Among our tasks was the development of a creative campaign concept (big idea, slogan) and the creation of the campaign's key visual.
Based on the created key, we designed outdoor materials and digital assets (display ads and social media posts), as well as created animations used in digital communication and on advertising screens in gym networks.
