Building a wine cellar is complicated. But with the wine display and storage experts at Vineyard Wine Cellars, customers receive hands-on guidance to ensure each wine space is done to the highest levels of craftsmanship. Vineyard Wine Cellars crafts custom wine cellars for homeowners and businesses nationwide—and was even featured in a recent HGTV show. But when they approached USDP, their website wasn’t as sophisticated as it needed to be.
Vineyard asked our digital marketing team to help them revamp their website to better reflect their brand image and improve the user experience. Our challenge was to create new messaging, a new site structure, and design new graphic elements that would improve the user experience, drive more e-commerce conversions, and facilitate seamless communication with the sales team.
One critical aspect of our work involved streamlining the header navigation and site structure, to simplify the user journey. Then we crafted copy for key pages, written to both inspire customers and guide them along the process. Our design and development team then transformed the website, incorporating new modules, content, and crisp imagery, rigorously testing for quality and functionality.
The result? A sophisticated, user-friendly website that beautifully showcases Vineyard Wine Cellars’ stunning products and wine spaces, and positions them as a resource for their clients—leading to increased engagement and conversions among their online visitors.
Visit their new site at vineyardwinecellars.com.
Digital Marketing Services Used: StoryBrand, Website Design, Website Development, SEO
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