NEW TRY
Morphy Rechards의 다리미 프로모션 영상입니다.
모피리차드는 영국의 국민 가전제품으로 오랜 역사와 전통을 가지고 있습니다.
많은 다리미 중에서 모피리차드의 다리미를 선정하게 된 이유는 디자인입니다.
다리미와 같은 가전제품은 오랫동안 여성 위주의 광고로 많이 제작되고 노출되어 왔습니다.
다리미의 여성적인 이미지를 벗어나 남성적인 이미지와 결부시키고자
메카닉한 디자인의 모피리차드의 다리미를 선정하게 되었습니다.
주름을 펴고 달리는 다리미와 도로를 시원하게 내달리는 자동차의 이미지를 결부시켜 남성성을 표현하고자 했습니다.
-
Fur Richard is a British national appliance with a long history and tradition.
Among the many irons, the reason why I chose Moff Richard's iron is design.
Home appliances such as irons have long been produced and exposed to a lot of female-oriented advertisements.
To get away from the feminine image of the iron and connect it with the masculine image
I chose the iron of the fur richard with a mechanical design.
I wanted to express masculinity by linking an iron that runs with wrinkles with the image of a car running cool on the road.
Among the many irons, the reason why I chose Moff Richard's iron is design.
Home appliances such as irons have long been produced and exposed to a lot of female-oriented advertisements.
To get away from the feminine image of the iron and connect it with the masculine image
I chose the iron of the fur richard with a mechanical design.
I wanted to express masculinity by linking an iron that runs with wrinkles with the image of a car running cool on the road.
Story Board
Modeling
Style Frame
RND
Directed / Designed / Animated
Lee hain
Software
Cinema 4D / Octane Render / After Effect / Premiere
Thanks for watching!
(it's personal project, not for the commercial use.)
gwhagy1994@gmail.com
