MISSION
CedroPay is an innovative solution for managing consumer's electronic payment methods. With it, the idea is not only to facilitate the process but also to assist clients in dedicating themselves to what matters most: boosting their businesses.
Based on a brand diagnosis, we understood that the company needed to strengthen its positioning in the market with a brand redesign that could reflect its culture and its purpose for existing.
STRATEGY
After a thorough analysis of the brand and the market, we arrived at the concept "We are roots".
We drew inspiration from this idea to understand the fundamental role that the brand plays in the market. Just as roots are essential for the balance of nature, the brand is also vital for delivering essential benefits, allowing the retail sector to grow, develop, sustain, and remain active.
Furthermore, it represents the attributes of a strong, vibrant, trustworthy, and empowering company. This formed the basis for our branding strategy, emphasizing the importance and impact of the CedroPay brand in the market.
IDENTITY
The visual identity of CedroPay was created using variations of the brand symbol as a starting point for defining elements in an approach that brings life and dynamism to the company's communication. Additionally, textures were incorporated as support for the layouts, inspired by the lines present in cedar wood, adding movement and originality to the artwork.
These visual elements work together to convey the essence of the brand and highlight its attributes.
