I was asked to create some social media post concepts for the new Mattel Adventure Park. I was asked to create three concepts, each for a different target audience, to build hype for the parks grand opening. I decided to also cater these towards the most used platform of these target audiences. My first post was to be directed to young kids, I chose to do a Instagram post centered around the new Transformers coaster. Next, I created a Facebook post about the opening of the park and where to find more information. Lastly, I created a Twitter (X) post about the new He-Man attraction.

I tried to incorporate elements of the image into all the written copy for each post, to ad a sense of cohesion. Using things like He-Man's catchphrase or the use of the word "transform" in the Instagram post just add that extra personable element to each post.