L A Z O R T
Service: Rebranding Year: 2022 Based in: Saudi Arabia
Lazurite is a unique and elegant jewelry house with the highest quality and modern designs. Made of the finest S925 sterling silver.
Slogan:Lazort, where elegance and creativity.
Old Logo Analysis
• Does not express luxury and elegance.
• Lack of distinguishing elements makes logo forgettable.
• The fonts used do not convey the intended meanings.
• Neutral colors fail to set it apart from rivals.
Brand Attributes
• Elegance • Luxury • Quality • Craftsmanship
Mood Board
Logo Concept
• I used a Serif font because its connotations align with the message I want to convey, which is elegance, precision, and luxury.
• The Four-pointed star shape symbolizes various concepts such as stars, luxury, and shine.
• The Four-pointed star shape symbolizes various concepts such as stars, luxury, and shine.
Colors
A nature-inspired color palette was utilized.
• The Teal Green is inspired by gemstones.
• The Grain Brown is inspired by the color of sand dunes
• The Mojo is inspired by flowers.
