![Illustration capturing a group of five individuals marching for a fair future. For MaxHavelaarFrance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bb0bad190955079.65c351bd8b95b.jpg)
Max Havelaar France contacted me to design their 2024 greetings card, sent to their partners, organizations, institutions and so on.
Their aim is to highlight the militant aspect of the Max Havelaar NGO.
First Sketch Proposals:
![Rough sketch. Consumers and producers gathered around land in a warm atmosphere](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6cc07a190955079.65c3566edd305.jpg)
![Sketch of peoplemarching for a fair future. Small clouds & 2 birds in the background](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d1f067190955079.65c3566ede4ce.jpg)
After a phase of rough sketches and a few discussions, my interlocutors and I moved towards a graphic proposal centered on a collective, dynamic walk.
Final Approved Sketch:
![Approved sketch of marching people for a Fair Future.MaxHavelaarFrance wishcard2024](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1edd8d190955079.65c351bd8e7a3.jpg)
Client's Visual References:
![3 illustrations by Clemence Thune. Runners, migrant women and jazz women as client moodboard](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b6406190955079.65c351bd8f73b.jpg)
What they liked: the composition of the runners illustration, their color scheme, the style and attitude of the characters.
As the color palette of the Max Havelaar graphic guideline is very bright and contrasting, we opted for a range of tertiary tones to give the image a warm atmosphere.
Main colors and skin tones:
![Warm color palette & final illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d24117190955079.65c358934e778.jpg)
In addition to a printed version, the visual was adapted as a .gif for Max Havelaar France's digital communication.
![Animated illustration of a march for a fair future. 2024 wishcard MaxHavelaarFrance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/116bac190955079.65c351bd8c677.gif)
Used tools:
Sketch: Adobe Photoshop
Illustration: Adobe Illustrator
Animation: Adobe After Effects
Illustration: Adobe Illustrator
Animation: Adobe After Effects
Thanks to Christine Le Paire, corporate communications manager, for her trust!
Thank You!
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