Guinness World Records came to us with the challenge of being their new creative partner. The aim was to raise awareness of their B2B product, in which global brands are guided by Guinness
to conquer records and consolidate clients as the best in the world.
For a Brand like Guinness, bold is not enough, you have to be extraordinary!
We created a visual identity that tries to win a World Record at every slide.
Art Direction
— Guilherme cheberle - Leonardo Cavalcanti
Creative Direction - Yuri Miyoshi
Copyrighting — Beatris Dantas - Beatris Doblas - Leonardo Capita
Client — Jellyfish - Guinness world records
Creative Direction - Yuri Miyoshi
Copyrighting — Beatris Dantas - Beatris Doblas - Leonardo Capita
Client — Jellyfish - Guinness world records
2023
