Celebrating Age.
Bolder, not older.
Bolder, not older.
Hair Biology, P&G’s new innovative hair care line, blends sophisticated beauty with bold confidence, connecting with consumer’s hair challenges as they age. Utilizing simple typographic treatment and vibrant color blends, we designed and developed a brand look and feel that connects with these consumer’s needs and desires.
Through the seamless convergence of design and production excellence, we were able to get from visual positioning to finalization for a wide range of everyday and seasonal packs and POS display in record time.
