Fit For Office
Every year, a staggering 35,000 tonnes of office furniture end up in Australian landfills. Edge Impact's response is Fit For Office - a groundbreaking product stewardship scheme that aims to transform the commercial office furniture landscape.
Inspired by modularity and circularity, we crafted a visual identity that reflects FFO's mission to promote reuse and recycling.
Working alongside our dedicated circular economy specialists, we helped bring to life product stewardship scheme Fit for Office across multiple channels.
FFO's visual identity represents our scheme's adaptability to various applications, from digital communications to packaging.
FFO's visual identity represents our scheme's adaptability to various applications, from digital communications to packaging.
The dynamic colours, shapes, and typography that characterise the brand aim to embody the forever evolving lifecycle of office furniture within the scheme.
The FFO stewardship program aims to revolutionise the commercial office furniture landscape by promoting reuse and recycling, diverting furniture from landfills and creating a more environmentally responsible approach to office furniture disposal.
Along with the identity, we developed awareness-driving tools including templates and a bespoke website to accelerate and legitimise the scheme among stakeholders.
These serve as a streamlined, elevated platform to engage stakeholders like suppliers, manufacturers, and asset managers.
Along with the identity, we developed awareness-driving tools including templates and a bespoke website to accelerate and legitimise the scheme among stakeholders.
These serve as a streamlined, elevated platform to engage stakeholders like suppliers, manufacturers, and asset managers.
What we did:
Creative direction • Art direction • Brand identity • Web development • Template design • Packaging design
