The challenge: Kellogg's snack crackers and snack bars have excellent distribution, but were not getting any attention at shelf. So these concepts are designed to grab the attention of active women on the go.
Note: I dreamed up those special edition flavors, which sparked a lot of enthusiastic conversation with the client.
Note: I dreamed up those special edition flavors, which sparked a lot of enthusiastic conversation with the client.
These are my flavor ideas as well.
