Project: P&G Shiksha - Social Media League
Project date: March 2014
Shiksha is P&G-India's flagship CSR programme that helps underprivileged children get access to education by empowering consumers to participate & help. However, of late, consumers & fans weren't entirely convinced of Shiksha's efforts.
To tackle this, on World Happiness Day, we visited a P&G Shiksha school in Pune and handed over the social media duties of Shiksha's Facebook page to the kids of the school for an entire month. What followed was a surge of activity resulting from the kids' energy, creativity & happiness, which led to the brand's Facebook page witnessing a spike in engagement and positive sentiment.
To tackle this, on World Happiness Day, we visited a P&G Shiksha school in Pune and handed over the social media duties of Shiksha's Facebook page to the kids of the school for an entire month. What followed was a surge of activity resulting from the kids' energy, creativity & happiness, which led to the brand's Facebook page witnessing a spike in engagement and positive sentiment.
Case study video:
A special video featuring the happy kids at the P&G Shiksha school in Pune - with Pharell Williams' HAPPY as the score - that Sony Music graciously allowed us to use for free.
Some of the updates we posted from the P&G Shiksha school in Pune:
Online coverage:
- http://www.socialsamosa.com/2014/03/best-social-media-campaigns/
