![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f63fc187809721.65909148654ec.jpg)
brand identity
brief by: @barelacestudio
PAPAYA
Papaya is a sustainable maternity clothing brand for moms who love organically chic and ethical fashion. Their eco-friendly and versatile designs allow moms to rewear staple pieces and always feel radiant.
In working on this branding project, I aimed to give it a cool, nature-inspired vibe by using different shades of green. The incorporation of embossed elements elevates the overall impression, making it feel fancy and high-end. My main goal was to make it look both stylish and eco-friendly.
The infusion of green tones not only adds visual appeal but also conveys a commitment to eco-conscious values. I wanted this visual identity to shout out that it's all about being trendy and sustainable at the same time.
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec2fa8187809721.6590914863db7.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f081f5187809721.65909148630b3.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/838657187809721.65909148607b6.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f9335f187809721.65909148620c2.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39790b187809721.659091486163b.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8c526187809721.659091485f91c.jpg)
![brand identity Maternity branding clothing brand fashion brand visual identity Logo Design organic Brand Design green brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dda21c187809721.6590914864833.jpg)
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