Dunkin' Christmas

Miagui Dunkin Donuts Character design animation Christmas 3D concept art digital illustration

The sweetest Christmas in the world.

Dunkin' Donuts from South Korea invited us to create something magical this Christmas season. Accompanied by the Craftholics throughout the campaign, the brand's characters broke through Santa's house looking for delicious doughnuts, along with Rudolph, Snowman, and the North Pole's beloved host for a unique Christmas celebration.

To meet this challenge, we intended to recreate the characters, bringing them closer to the brand's visual context. We also produced Craftholics in 3D, originally in 2D, bringing them to life with new looks.

The production wasn't limited to the characters only, but it was also extended to the Christmas setting presented in the animation and the key visual. Among a diversity of assets for packaging, graphic materials, and store windows, this set made up the Dunkin' Donuts engaging Christmas dream.

During our projects, the concept art phase is essential to test different creative paths until we arrive

at the 3D stage. Each element of the scenario was developed to make sure that the established

visual language had unity in all deliveries, whether for the film or still.

KEY VISUAL & CHARACTERS STAFF

Creative Director: Cássio Braga

Creative Supervisor: Marco Sesterhenn

Art Director: Ricardo Amaral

Concept Art: Ricardo Amaral, João Victor Pequeno and Beatriz Anhaia Pereira
3D and Lookdev: Ismael Ramos (supervisor), Andre Kikumoto, Honorio Luiz, Roni Aguiar, Leonardo Marques,

Miguel Giffu, Jiovana Santos, Daniel Teolfe, João Crest and Vinícius Brito
Riggin: Kippcase

Post Production: Bruno Closs (supervisor) Paulo Ayala (supervisor), Rafael Alves and Janady Vargas
Technical Supervisor: Pedro Fumegalli

Project Manager: Alana Camboim

Client Manager: Wellinton Ribeiro, Daniela Sostisso, Fabricio Soares and Marjorie Silva

ANIMATION STAFF

Creative Director: Cássio Braga
Animation Director: Carlos Kulpa

Creative Supervisor: Marco Sesterhenn

Art Director: Ricardo Amaral

Concept Art: Beatriz Anhaia Pereira

Storyboard: Beatriz Anhaia Pereira and João Victor Pequeno
3D and Lookdev: Ismael Ramos (supervisor), Andre Kikumoto, Honorio Luiz, Roni Aguiar, Leonardo Marques,

Miguel Giffu, Jiovana Santos, Daniel Teolfe, João Crest and Vinícius Brito

Animation: Hannry Pschera, Vinicius Santos, José Ragazzan and Ewerton Farias
Riggin: Kippcase

Post Production: Bruno Wotroba (supervisor), Pauline Oliveira and Tamiris Tertuliano
Technical Supervisor: Pedro Fumegalli

Project Manager: Alana Camboim

Client Manager: Wellinton Ribeiro, Daniela Sostisso, Fabricio Soares and Marjorie Silva

Sound: DaHouse

Client: Dunkin' Donuts Korea