CONTEXT
The famous swimmer David Popovici - one of Raiffeisen Bank's ambassadors - started college this year. He chose the Faculty of Psychology in Bucharest, and we thought to use this moment in a digital campaign for students.IDEA
Because David is a role model for young people in Romania, every first year student would like to be his collegemate. The problem is that only first year Psychology students can be colleagues with him. But you can be colleague (coleg de banca) with David Popovici in another way. You can open a Student Account at the same bank as David. :)
VIDEO
Copywriter: Catalina Ceparu, Andrei Besliu
Art Director: Andrei Besliu, Catalina Preda
Creative Director: Andrei Besliu
Art Director: Andrei Besliu, Catalina Preda
Creative Director: Andrei Besliu
Film Director: Octav Gavrila
Production: Abis Studio
Agency: Publicis Romania
Production: Abis Studio
Agency: Publicis Romania
ACTIVATON
You don't have to study at Faculty of Psychology in Bucharest to be a colleague (coleg de banca) with David Popovici. You can be colleague (coleg de banca) of the famous swimmer by opening a Student Account at Raiffeisen Bank. If you do, you'll get a t-shirt with half a print - which is complete only next to the t-shirt worn by David Popovici. If you wear the t-shirt and meet David, send us a picture of the two t-shirts that make up the complete design, and you will win a substantial prize for the first year of College. It's cool to be a colleague (coleg de banca) with David Popovici. ;)
You don't have to study at Faculty of Psychology in Bucharest to be a colleague (coleg de banca) with David Popovici. You can be colleague (coleg de banca) of the famous swimmer by opening a Student Account at Raiffeisen Bank. If you do, you'll get a t-shirt with half a print - which is complete only next to the t-shirt worn by David Popovici. If you wear the t-shirt and meet David, send us a picture of the two t-shirts that make up the complete design, and you will win a substantial prize for the first year of College. It's cool to be a colleague (coleg de banca) with David Popovici. ;)
