![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eb81a8185507069.65654506308ae.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3fd19f185507069.656545062fadc.jpg)
2022 TRANSFORM AWARDS
BEST BRAND EVOLUTION (CONSUMER)
SILVER WINNER
BEST BRAND EVOLUTION (CONSUMER)
SILVER WINNER
“Challenge, strategy and results were clearly delivered.”
— 2022 Transform Awards judging comments
ANCHOR PROTEIN+
Introducing the fresh new look for Anchor Protein+. With a growing consumer demand for protein products, we were briefed to design new packaging to overcome perceptions that protein yoghurt wasn’t tasty, yet still communicate the benefits of protein in a distinctive and relevant way. We developed a ‘circle of flavour’ device to work across all products, helping shoppers navigate across the range and as a key visual device on advertising. This Greek style yoghurt is creamy, delicious and full of flavour. Protein+, Delicious fuel for life.
PROJECT OUTPUT
Brand identity, packaging, advertising.
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/976239185507069.6565450631312.jpg)
Before
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ecc397185507069.6565450635b54.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44d2c1185507069.656545063853b.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a61f80185507069.6565450632162.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c309e185507069.656545063751f.gif)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11590c185507069.6565450633e22.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e32cb185507069.6565450634ee7.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8b8b08185507069.65654506368d9.jpg)
![design brand identity Packaging branding Dairy New Zealand logo graphic design typography ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ad4ec185507069.6565450632f91.jpg)
contact us at andrew@triedandtruedesign.co.nz or prue@triedandtruedesign.co.nz
see us at www.triedandtruedesign.co.nz