_SO FRESH !
360° communication campaign to support the commercial launch of Présséa Fresh (a Kirene Group brand) on the Senegalese market.
360° communication campaign to support the commercial launch of Présséa Fresh (a Kirene Group brand) on the Senegalese market.
A recruitment format that will enable the Présséa brand to satisfy a target with low purchasing power.
A Brand ambassador strategy with Senegalese singer ELZO JAMDONG to encourage commitment, create brand affinity and fuel a positive discourse with a lasting impact on consumers.
Client / Kiréne group
Agency / Caractère
Creative Direction / Muriel Kla
Artistic Direction / Olivier Lopes
Executive production / Studio Sankara
Director / Tom Escarmelle
Photographer / Clement Tardif
Country / Senegal
Year / 2020
