We joined up once again with Manscaped's creative team to develop all the LM5’s launch campaign content. LM5 is their newest "down there" trimmer, and like always it’s exceeded expectations and improved on that which already seemed just about perfect.
Our challenge was creating an identity and narrative that suited the new product, allowing us to
present its key features and innovations to the public in an innovative and conceptual way.
Based on the concept of "Reshaping Reality” we explored abstract shapes and diverse textures, as well as the dual color temperature of its all-new led light which allows for better visibility among different skin tones. The result is a fun, playful journey through a universe of colors, shapes, and textures for a high-level celebration of Manscaped’s most specifically focused product.
Come check out the full project!
The visual concept of Lawn Mower 5.0 was thought up and then fully incorporated into every aspect:
from the launch vid, packaging and even the images on the product page, all coming together
to establish a unique and consistent identity at all points of contact.
T E A M
LM 5.0 FILM STAFF
Directors: Cássio Braga and Carlos Kulpa
Concept: Cássio Braga, Marco Sesterhenn, Renan Araujo, Rafael Koff, João Vitor Senger and João Azevedo
Storyboard: João Azevedo
Styleframes: Renan Araujo, João Azevedo, Rodrigo Lock and Daniel Teolfe
3D and Lookdev: Jefferson Dall'Est, Daniel Teolfe and Rodrigo Lock
3D Animation: Renan Stein
3D Simulations: Daniel Teolfe, Rodrigo Lock and Caio Laundos
2D Animation: Daniel Rocha
Editor: Pauline Oliveira
Post-production: Bruno Wotroba and Pauline Oliveira
Client Manager: Mônica Peripolli
Project Manager: Renata Souto
Business Manager: Daniela Sostisso and Flávia Cota
Sound: Paloma Áudio
Concept: Cássio Braga, Marco Sesterhenn, Renan Araujo, Rafael Koff, João Vitor Senger and João Azevedo
Storyboard: João Azevedo
Styleframes: Renan Araujo, João Azevedo, Rodrigo Lock and Daniel Teolfe
3D and Lookdev: Jefferson Dall'Est, Daniel Teolfe and Rodrigo Lock
3D Animation: Renan Stein
3D Simulations: Daniel Teolfe, Rodrigo Lock and Caio Laundos
2D Animation: Daniel Rocha
Editor: Pauline Oliveira
Post-production: Bruno Wotroba and Pauline Oliveira
Client Manager: Mônica Peripolli
Project Manager: Renata Souto
Business Manager: Daniela Sostisso and Flávia Cota
Sound: Paloma Áudio
PLATINUM AND PERFORMANCE PACKAGE FILM STAFF
Directors: Cássio Braga and Carlos Kulpa
Concept: Marco Sesterhenn and João Azevedo
Storyboard: João Azevedo
Styleframes: Renan Araujo
3D and Lookdev: Jefferson Dall'Est, Matheus Abraham Alves and Rodrigo Lock
3D/2D Animation: Weriton Oliveira
Editor: Daniel Rocha
Post-production: Bruno Wotroba and Pauline Oliveira
Client Manager: Mônica Peripolli
Project Manager: Talita Moraes
Business Manager: Daniela Sostisso and Flávia Cota
Sound: Paloma Áudio
Concept: Marco Sesterhenn and João Azevedo
Storyboard: João Azevedo
Styleframes: Renan Araujo
3D and Lookdev: Jefferson Dall'Est, Matheus Abraham Alves and Rodrigo Lock
3D/2D Animation: Weriton Oliveira
Editor: Daniel Rocha
Post-production: Bruno Wotroba and Pauline Oliveira
Client Manager: Mônica Peripolli
Project Manager: Talita Moraes
Business Manager: Daniela Sostisso and Flávia Cota
Sound: Paloma Áudio
LM 5.0 AND PACKAGES STILLS STAFF
Director: Cássio Braga
Concept: Cássio Braga, João Vitor Senger, Rafael Koff, Renan Araujo, Marco Sesterhenn and João Azevedo
3D and Lookdev: Jean Ehrat, Fagner Nogueira, João Crestani, Agildo Borges, André Kikumoto, Vinicius Brito, Guilherme Moura, Daniel Zimmer, Matheus Abraham Alves, Augusto Severo, Honório Luiz, Rodrigo Lock and João Hartmann
Post-production: Paulo Ayala, Bruno Closs, Rafael Pagini, Janady Vargas and Rafael Alves
Client Manager: Mônica Peripolli
Project Manager: Renata Souto, Talita Moraes and Catarina Rocha
Business Manager: Daniela Sostisso and Flávia Cota
Concept: Cássio Braga, João Vitor Senger, Rafael Koff, Renan Araujo, Marco Sesterhenn and João Azevedo
3D and Lookdev: Jean Ehrat, Fagner Nogueira, João Crestani, Agildo Borges, André Kikumoto, Vinicius Brito, Guilherme Moura, Daniel Zimmer, Matheus Abraham Alves, Augusto Severo, Honório Luiz, Rodrigo Lock and João Hartmann
Post-production: Paulo Ayala, Bruno Closs, Rafael Pagini, Janady Vargas and Rafael Alves
Client Manager: Mônica Peripolli
Project Manager: Renata Souto, Talita Moraes and Catarina Rocha
Business Manager: Daniela Sostisso and Flávia Cota
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram
