Cafézia offers a unique version of coffee that has been infused with tasteless herbs, giving it additional qualities of less stomach upset and less “jitters”. Such a coffee has a very specific positioning in this category, and requires some degree of education to help consumers understand its benefits.

We combined a leaf and coffee bean to represent the brand as an icon, and created a series of packaging that clearly illustrates what you can expect to find within each bag.

The project involved branding, standard coffee bags as well as sampler sizes and wholesale sizes, shelf talkers and website mockups.