As an integral part of Humana's ambitious rebranding initiative from Humana Pharmacy to CenterWell Pharmacy, I played a crucial role in reshaping the user experience for new users through a revamped onboarding process. This project aimed to introduce users to the enhanced features of the CenterWell Pharmacy App and seamlessly integrate them into the new brand identity. From crafting compelling UX copy to contributing to design decisions, I actively participated in steering this crucial aspect of Humana's rebranding efforts.

I meticulously crafted onboarding copy that guided users through the registration process and introduced them to the new CenterWell brand. The language used aimed to create a welcoming and informative experience, aligning with the rebranding objectives.

Design Meetings and Flow Selection:

Actively participating in design meetings, I collaborated with the team to choose the most effective onboarding flow, which involved considering user preferences and industry best practices and aligning with the overarching rebranding strategy to create a cohesive and engaging user journey.

In collaboration with the design team, I contributed to conceptualizing and refining the onboarding screens. My participation included providing input on layout, visual elements, and interactions to ensure a seamless and visually appealing introduction to the CenterWell Pharmacy App.

The successful implementation of the onboarding transformation not only streamlined the initial user experience but also played a crucial role in establishing and reinforcing the CenterWell brand identity. New users now encounter a welcoming and informative onboarding process that sets the tone for a positive and user-centric interaction with the CenterWell Pharmacy App.

This project showcases my ability to contribute meaningfully to the user experience in the context of a brand transformation. From crafting persuasive copy to actively participating in design decisions, I played a vital role in shaping the onboarding process for CenterWell Pharmacy, contributing to the success of Humana's rebranding efforts.