This project is work with a group
Credit by: Lee Yuh Ni / Yap Tze Yen / Hew Zhuo En / Tan Xiao Xuan / Ng Ci En
A crowdfunding campaign to start the DIA discovery center
Raising a minimum of RM2.5 million for the Pop-up box to relaunch, rebrand, and build the all new DIA Discovery Centre and to urge people using Pay-It-Forward for the crowdfunding for tickets.
A crowdfunding campaign to start the DIA discovery center
Raising a minimum of RM2.5 million for the Pop-up box to relaunch, rebrand, and build the all new DIA Discovery Centre and to urge people using Pay-It-Forward for the crowdfunding for tickets.
As reacquaint is our group’s big idea, we emphasize the words ‘Re:’ before the colon as the main idea of the campaign. In general, the ‘Colon’ is used as an expansion or explanation. Since we found out that people have prejudice against people with disabilities by labeling them (Insights), we come out with an art style that combines line art drawing and sticky notes as the main element in this campaign, the reason is to redefine the usage of the sticky notes. Which brings out the meaning of reacquainting value, but not labeling the disabled community.
Life-size interactive signboard
To extend the idea from our campaign video, we also plan to design a life-size interactive signboard in public area such as school, shopping malls, LRT stations, plazas, or somewhere nearby DIA. Reason is to let target audience engage with the signboard when they saw the message on the signboard.
Main intention: Let audience tear-off the labels from the signboard after they saw the message on the upper-left corner of the board.
