Audience
Individuals who are least concerned about others' opinions, extroverted in nature, unafraid of embarrassing themselves, often seek attention, display materialistic tendencies, and readily follow trends.
Here are the print creatives divided into three parts that are connected to each other in such a way that they form a continuous or cohesive narrative when viewed in sequence.
Part 1 - Teaser - Pre-Product launch - Typography Print Ad
Narrative - Not everyone has the audacity, charisma, boldness and the attitude to own these.
Copy:
As a Mediocre,
Regular,
Vanilla,
Stale,
Conventional,
Ho-hum,
Dull,
Forgettable,
Blah and Blah person,
you shouldn’t own these.
But if you’re a
Maverick,
Showstopper,
Confident,
Headstrong,
And
Fearless,
These are the shoes you don’t need, but the shoes you want.
Part 2 - The Product Launch (Print - Two-page spread/Spread Ad)
Narrative: Encourage people to embrace their unique fashion sense and demonstrate that they can confidently pull off any look, no matter how unconventional or daring it may be.
Headline:
We dare you to pull these off.
Headline will be on the front/first page followed by the body copy on the next page - A spread Ad. There will be a pair of them (boots) in the actual visual. The visual here tries to convey that these boots are a big deal (used as a metaphor - these are bigger than the city, the people around and are not easy to pull).
Second Page:
Body Copy:
Big. Red. Boots – they're not for everyone. If they were, the headline would read something like, ‘Run because you should’. You know what we mean.
That's why we challenge you to pair them in the slickest way possible. A three-piece suit? A gown? A tee and shorts? A bikini? Cargo pants? Leaves? A skirt? Handcuffs? A coat? Denim? A tie? Literally anything.
Make people stop and stare. Show them you're a Maverick. A showstopper. Confident, Headstrong. Fearless. A MSCHF !!!
Because, trust us when we say this – If you can pull off these, you can pull off anything.
Part 3 - Creative response to the People’s feedback after the Product Launch.
Narrative - Why owning these boots makes sense, even if it's not apparent? Sometimes, owning something unconventional or quirky can bring joy and a sense of identity, even if it doesn't fit the usual mold of necessity.
This is how the normal public reacted to the shoes :
And this is how the brand could have responded:
Headline:
It's a joke. But it’s on you.
Long body copy:
Don't try running a marathon in them. But they are a perfect choice if you want to go, say, fishing; will keep your feet clean and dry.
Not the boots you'd wear to the office. But they can turn heads at a Halloween party or a Comic-Con.
Also, not the shoes you'd wear for kickflipping on a skateboard. But wearing them in the rain or right after, can save you from the puddles of muddy water.
The ideal choice for a date night? Maybe not, unless you both are the same kind of crazy.
But imagine if your dog goes mad someday and tries to chew off your leg. What do you do? Well, you could be saved if you wear these; he would surely like some cherry-flavored rubber.
We could go on and on listing the use cases for these boots. But it's not about that.
For some, it's about living their Astro Boy dream. For some, it's a way to make a statement. For some, it's about copping. For some, it's following the trend. For some, it's just for fun.
And not all, but some of you know that these are the shoes you don't need, but the shoes you want.
So don’t put your foot in your mouth, but in them.
