Vespa Cafe: Aeropittura (2021)
Spatial Experience Design / Brand Experience Cafe – Personal Work
Cafe Aeropittura presents an innovative spatial proposal envisioned exclusively for the iconic Italian scooter brand Vespa. Rooted in Vespa's core essence of freedom, youth, and embracing the vibrant hues of life, this concept draws inspiration from the art movement of Italian Futurism, aiming to craft an unforgettable and immersive encounter.
The vision for Cafe Aeropittura is to transport visitors into the heart of an Italian Futurism painting, allowing them to become an integral part of its dynamic forms and vibrant colors. By delving into the spirit of this transformative art movement, the space seeks to evoke a captivating sense of excitement and enthusiasm, reminiscent of the Italian Futurists' ardor for technological advancements and urbanization during the early 1900s. In essence, Cafe Aeropittura endeavors to ignite a similar passion for progress and innovation in all who enter it.
Tools: Rhino7, Vray, Unreal Engine 4, PSD, AI
