Visualizing the main motif for a cutting-edge foldable phone series
OPPO, one of the world's largest manufacturers, is renowned for its smartphones.
This year, preparing for the global launch of the both Find N3 Flip and Find N3 phones, OPPO entrusted us with the task of producing the wallpapers to establish the main visual direction for this series.
Inheriting the main motif of the previous generations, we created an elegant feather composition capturing the refined curves and details of the foldable phones.
The wallpapers symbolize the harmony between technology and aesthetics, seamlessly integrating with the essence of OPPO's innovative design philosophy.
Exploration
How many images can be envisioned when you hear just one word — feather?
Diving with all our enthusiasm into the RnD stage, we explored lots of combinations of shapes, colours and textures to find the delicate balance between naturalness and digital abstraction. We have delved deep into the study of varieties of feather shapes, gathering an entire collection on our virtual board. Feather structure, texture, the thickness of the tufts all mattered in the context of finding a base.
Composition
The next step on our way was to explore the composition.The main feature of the new series is the new camera system, which has a circular shape.
Having this feature in the device, we aimed to maintain the consistency of design and integrate round forms into the digital wallpaper.
Animation
Creating a moving wallpaper for the world's best foldable phones, it was important to seamlessly incorporate animation that would work with perfect precision when the phone opened.
Our task was to bring the existing composition alive and to give the movement nuance and elegance, emphasising the sense of flowing lines and naturalistic forms.
Credits
Client:
OPPO
Design Lead:
QiXun Chen
Project Manager:
Nora Joy Wilson
Nora Joy Wilson
Created by:
Media.Work
Media.Work
Creative Direction:
Igor Sordokhonov
Igor Sordokhonov
Art Direction:
Dmitry Ponomarev
Dmitry Ponomarev
Producer, Copywriting:
Alexandra Kotova
Alexandra Kotova
Design, Animation:
Sergey Shurupov, Kirill Makhin, Daniil Makhin, Alexandra Vorobieva, Roman Eltsov, Denis Semenov, Dmitry Ponomarev, Artur Gadzhiev, Aleksei Komarov, Vasily Zinchuk
Sergey Shurupov, Kirill Makhin, Daniil Makhin, Alexandra Vorobieva, Roman Eltsov, Denis Semenov, Dmitry Ponomarev, Artur Gadzhiev, Aleksei Komarov, Vasily Zinchuk
Year:
2023
2023
