Cannes Young lion Marketer 2023- India Finalist!!!!!✨🥳
Cannes Young Lions- Marketing- India Final round
This sounds soo good.
In November 2022 for the first time I got to know about this amazing opportunity for young marketer who are under 30. Since then I have had my eyes on this competition. I wanted to participate in Cannes young Lions to experience the thrill of competing in such an amazing competition and I am so happy that I not only participated in this but reached the final level as well.
This sounds soo good.
In November 2022 for the first time I got to know about this amazing opportunity for young marketer who are under 30. Since then I have had my eyes on this competition. I wanted to participate in Cannes young Lions to experience the thrill of competing in such an amazing competition and I am so happy that I not only participated in this but reached the final level as well.
Ask😎🫨:
Our team was tasked with building long-term brand memory, credibility, and stature for a hypothetical D2C luggage brand, Voyager, with a total budget of Rs. 20 cr. for 1 year.
Approach/What we did🤔🤓:
--We conducted a customer insight survey to identify gaps and opportunities in the market, and to gain insights into how to build our brand from scratch.
--We segmented the market and identified the perfect target market for Voyager: the most affluent consumers who value sustainability and want to live a sustainable lifestyle.
--We developed a comprehensive media plan and budget that aligned with our target market and strategic objectives.
--We segmented the market and identified the perfect target market for Voyager: the most affluent consumers who value sustainability and want to live a sustainable lifestyle.
--We developed a comprehensive media plan and budget that aligned with our target market and strategic objectives.
