Watson’s ‘has all the fun.’ They retail pools, hut tubs, patio furniture, pool tables, home theaters and everything you need to maintain them. Years ago, someone designed a logo for them that embodied the fun that they sell. We revised it to trim down some of its weight and make it more legible. So far, it has been more successful in all of its usage, from online, to print, to signage. Sometimes, the best thing to do is maintain the equity you have and remove the impediments to usage and communication.

Watson’s is a locally-owned retailer of health, leisure, and lifestyle products for consumers’ own homes. They have been growing, and we were presented with an opportunity to help them launch a new kind of retail store. These stores will not hold the entire Watson’s catalogue on the showroom floor, but serve as smaller satellite stores featuring the most popular products. They are also geared to retaining current customers. For someone who bought a Watson’s pool, you will find the chemicals you need to maintain that pool located within easy reach of the front door and the cash wrap.

 

Watson’s wants to keep its customers coming back to a Watson’s store and make their products more accessible to a wider audience. White Design Studio designed the interior, the branding, and consulted on many aspects of this project to help ensure its success.