NetLink Trust:
Social Content
Client: NetLink Trust
Art Direction: Pei Ying Mah, Jason Kang, Shannon Cheong
Copywriter: Kenneth Chua, Omar Khalid, Tang Wai Hoong
Art Direction: Pei Ying Mah, Jason Kang, Shannon Cheong
Copywriter: Kenneth Chua, Omar Khalid, Tang Wai Hoong
Brand proposition for 2023-2024: Trust in our reliable network empowers you to express yourself fully
NetLink Trust first started in 2009 through OpenNet and now they design, build, own and operates the fibre network infrastructure which is the foundation of Singapore’s Next Generation Nationwide Broadband Network.
The company provides extensive coverage across all residential and commercial buildings in Singapore, reaching even street furniture such as lamp posts, traffic lights and more.
NetLink Trust uses different social media platforms to increase their reach, followers and engagement, which helps to increase brand awareness and position the company as the go-to for all things WiFi related. These platforms include Facebook (Meta), Instagram, TikTok, Linkedin and YouTube.
NetLink Trust: Social Content – Facebook (Meta) Moodboard
Facebook (Meta) Moodboard
This design template merges flat vector graphics with photo-realistic elements in a symbolic merging of our real and online lives - indicating how closely intertwined our two worlds are.
The panels, photos and graphics can be merged in many different configurations - just as how the internet is used in many ways by many people. To maintain consistency, the design will feature NetLink’s corporate blue prominently, alongside our graphic elements and a strong emphasis on negative space.
The end result is an elegant, modern and sophisticated design which gives us a distinct visual identity. The use of blue and white also helps reinforce a sense of trust and safety in the minds of our audience.
NetLink Trust: Social Content – Instagram Moodboard
Instagram Moodboard
Content and aesthetics are important to the consumer. Anything corporate-led will not resonate with them.
Our intent is to get their attention first, with the corporate branding aspect kept to a minimum via the profile name ‘@netlinktrust’ showing up on their feeds or IGS when re-shared by someone they follow.
Colour scheme is a vibrant, poppish style. Post background could be a solid colour or a gradient and the in-visual copy within should primarily be in black or white, depending on the background used.
November 2023
October 2023
September 2023
August 2023
July 2023
May 2023
April 2023
February 2023
