Guinness 0.0% Non-Alcoholic Beer
Background & Context
The Guinness brand has a long history. Founded in 1759, Guinness has become synonymous with Irish culture and tradition. It is renowned for its dark and velvety stout beers, which have won a loyal audience around the world. At the heart of the Guinness story is craftsmanship, innovation and a commitment to quality that makes every pint of Guinness a masterpiece. Guinness 0.0% is a non-alcoholic version of the famous Irish stout. The brand is expanding its range to meet the demands of consumers wanting the iconic Guinness flavour in a non-alcoholic version, while staying true to its heritage of excellence.
Evaluation
The project's significance lies in the fact that Guinness 0.0 is a new entrant in the non-alcoholic beer market.
By creating product digital media pack for Guinness 0.0, I aim to play a role in introducing this exciting new product to consumers. As a digital content creator, this project provides me with a valuable opportunity to enhance my skills, particularly in the low-key studio setup. I believe that mastering this technique will be a valuable asset in my career, opening doors to collaborate with Guinness or other reputable beer and beverage companies in the future.
Behind The Scenes
Final Result Selection
As the demand for video content continues to rise across various platforms and industries,
having video production skills makes you adaptable and relevant in the evolving digital landscape.
A well-executed promo video can become a showcase piece in my portfolio and will demonstrate my ability
to handle end-to-end video production, from concept to final edit, which can attract potential clients
and employers looking for skilled content creators.
Video Production Behind The Scenes
Final Result Selection
Music: Yehezkel Raz - Ballerina
https://artlist.io/royalty-free-music/song/ballerina/12884
I did this project as part of my Digital Content Producer course at Kerry College of Further Education
