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Prime - Match nas Estrelas




Prime Video challenged us to create and produce the visual identity for the first season
of "Written in the Stars,” the new streaming reality show that intertwines the journeys of
12 singles each in search of true love through astrology.

With Cássio Braga co-directing the set and Pedro Dimitrow shooting, we transported the show's presenters to a dreamlike place among the constellations. There, luminous portals hold silhouettes
of the show's participants, representing each element of the zodiac and tracing their astral and
amorous destinies.

As well as producing key art, we were responsible for the title treatment that introduces the series.
Using graphic elements from all 12 astrological signs, we connected the stars of the constellations
to create a logo with unique typography, bringing out the cosmic atmosphere of the reality show.

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We worked on dozens of visual concepts until finding a definitive path for producing the key art. The aim
of the project was to transport viewers into the astrology universe, with pieces that highlight both the protagonists and the show’s participants. The entire creative process allowed us to explore different paths, making the final choice a seriously arduous task.










The key art was developed for use in different media, staying true to a unique visual language
spread across all our channels of communication and the Prime Video platform.







Creative Directors: Cássio Braga and Greg Kickow
Creative team: João Victor Azevedo, Ricardo Amaral, Renan Araújo,
Rafael Koff, Leonardo Marques, Marco Sesterhenn and João Vitor Senger
Title Treatment Design: Ricardo Amaral
3D: Fagner Nogueira and João Paulo Crestani

Post Production: Paulo Ayala, Janady Vargas and Rafael Alves
Client Manager: Daniela Sostisso, Fabrício Soares and Aline Sarturi
Project Manager: Catarina Rocha and Talita Moraes
Photographer: Pedro Dimitrow
Client: Prime Video
Write to us: hello@miagui.cc /// More backstage, news and breakdowns: Instagram /// Facebook​​​​​​​​​​​​​​
Prime - Match nas Estrelas
Published:

Prime - Match nas Estrelas

Prime Video challenged us to create and produce the visual identity for the first season of "Written in the Stars,” the new streaming reality sho Read More

Published: