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Палех. Старинный русский город, где каждый пятый житель — художник. 19–20 августа здесь состоялась Первая сельская биеннале современного искусства «Преображение». Тема этого года — архитектура.
Ключевая метафора фирменного стиля — портал. Как переход между мирами, соединяющий традиционное и современное искусство. Основой визуального стиля стали различные формы порталов и типографика, которая им вторит и разносится в пространстве как колокольный звон. А также иллюстрации, вдохновленные палехской росписью и элементами деревянной архитектуры. Мы рады, что нам удалось передать дух творчества и перевести образ Палеха на новый уровень. Ведь традиции — это передача огня, а не поклонение пеплу.
Организатор биеннале: Центр развития туризма и гостеприимства Ивановской области, куратор Марина Галкина.
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Credits:
Art Director — Olga Kutovaya
Design — Victoria Trubitsina, Ekaterina Antonova
Motion design — Alexey Kizerev
Photographer — Pavel Paramonov, Oleg Pavlov
Copywriter — Mitya Kutepov
Font Wildfire. Author: Tanya Cherkiz
@bureaubukv, bureaubukv.com
Thank you for watching.