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XYZ Book
From A to XYZ
__
As part of the AutoStore Innovation Hub project, we recognized the importance of leaving a memorable experience with key visitors. A unique, printed publication was made in close collaboration with the client.
The publication contains thoughts and reflections on innovation and technology, and also provides a rare glimpse into the core of AutoStore´s innovative process.
Credits:
Ivar Fjeldheim, Einar Aslaksen, Nils Erga, HBO Nova print, Bokbinderiet Johnsen
Year:
2023
Deliverables:
Editorial, Print, Art direction
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7eea87179449413.64f9b9841e686.jpg)
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c318a2179449413.64f9cbf14d81f.jpg)
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![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/986489179449413.64f9b9841d7fd.jpg)
The book is bound in a silver metallic cloth cover, reflecting the AutoStore aluminium grid materials.
The book aims to be an inspiring combination of a sketchbook and a notepad, encouraging creativity.
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d35957179449413.64f9b98416f9d.jpg)
Translucent paper referencing the polycarbonate panels internally and externally in the building.
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e10042179449413.64f9b9841f479.jpg)
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Together with photographer Einar Aslaksen we documented Innovation Hub, giving an honest view into the prototyping and innovation process in the book.
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c269cc179449413.64f9b98416039.jpg)
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The book delves into intricate patent processes and applications.
![book design publication editorial design innovation Technology graphic design Photography art direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a3284179449413.64f9b98417bd3.jpg)
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