There are a growing number of companies promising single-use packaging that is better for the environment. Sustainabl wanted to stand out and challenge the predictable greenwashing organisations that were after a quick buck.

During early interviews, discussions and discovery I uncovered the proposition of packaging with purpose, which in addition to being an effective way of communicating what Sustainabl facilitates, helped focus the creative direction. Initial sketches focused on product’s life-cycle, zero waste process from growing raw materials, manufacturing products and then composting, recycling and returning the material back to the earth.