Sojasun’s French Brittany-based roots go back over 30 years. Agency La Chose approached BOL to produce and advert to reflect Sojasun’s eco brand values, highlighting the unique story behind its renowned soy product.
We teamed up with BOL director Podenco to create this mixed media collage campaign using a variety of techniques, from Stop Motion, to Live Action or Cel Animation, in order to relay this story. Sojasun’s pioneering journey in producing soy based foods started in a time when the general public was mostly skeptical about plant based products – so we aimed to convey their innovative spirit and optimism by blending a documentary style of storytelling with a fun, expressive medium, like the collage, which was quite the challenge.
We built our narrative approach starting from the company’s early days, in the late 80s, to show Sojasun’s brave team standing up to their ideas, with clear brand values in mind and a strong belief in a more sustainable future. Our aim was to create an immersive experience for the audience, so we paid close attention to visual metaphors and seamless transitions that would add to the story.
Each and everyone of these techniques came to add a different layer of meaning, detail and surprise, so that the viewer would never know what to expect next: cartoony cel animated elements enhanced the fun mood of the film; 3D animations came to add depth and break the rhythm of the flat cutout style; stop-motion animations enriched every action with so much detail, while motion graphic transitions gave an extra beat to the production’s pace.
In the end, this bold mix of elements – from the graphic approach, to the array of animation techniques, managed to take this production to a whole new different level, blending creativity, fun and innovation, much in the spirit of Sojasun’s values.
Produced by BOL
Directed by Podenco
Client: Sojasun
Executive Producers: Marcello Buselli, Pierre Gobin
Agency: La Chose
Head of Production: Victoria Ventura
Production Assistant: Ariadna Pons
Art Direction: Podenco
Direction of Photography: Carlos Aparicio
Still Photographer: Marçal Vaquer
Still Photographer Assistant: Narcís Rovira
Storyboard: Luis Llacer
Illustration: Eudald Salarich, Marc Stuart
2D Animation: Edu Altarriba, Pol Solà
Cel Animation: Matteo Ciompallini
Clean-Up: Matteo Ciompallini
Stop Motion: Pangur Animation
Compositing: Edu Altarriba, Eudald Salarich, Pol Solà
Service Production: Lacen Studios
Music: Hocine Alliche
Sound Design: Hocine Alliche
Sound Mix and Mastering: Octopus
