It takes an immense amount of hard work and resources to conceive the idea for a software application, collect the funds, and get together a team of developers to execute the idea successfully. Then comes the most important part of the project: launching the application. When done right, it can amass a huge user base and lead to significant ROI, but if it isn’t able to generate the right level of hype and intrigue, the app might fall into oblivion, no matter how brilliant it is. One of the best possible tools that can be used to ensure a successful app launch is an app launch press release. It would not only inform the readers regarding what to expect from the application but will also generate hype through a word-of-mouth chain, building the intrigue and anticipation of the target audience. 

By writing a software app launch press release, the manufacturers of the app can:

● Get coverage and exposure for the app launch
● Gain media coverage for an increased popularity
● Become more credible and get potential users to trust the app
● Build buzz around the new app

There are three main advantages to submitting a press release before a software app launch: 

● Boosting brand awareness
● An increased rate of conversion of interested audiences into loyal users of the app
● Easy marketing at cost-effective rates

In order to compose a software app launch press release, some key steps should be borne in mind:

The first step to writing a successful software app launch press release is to write a headline that the readers will not be able to ignore. Making the headline interesting so that it stands out among the ocean of press releases that journalists have to go through daily can increase its chances of being picked up by a news and media outlet. The key is to keep it, short, simple, and yet interesting, giving the readers a clear idea of what the press release entails. 

Journalists often form an idea of what a press release entails by going through the contents of the first paragraph as they do not have the time to read the whole body of work to find the essence of the press release. It is therefore important to include the who, what, when, where, why, and how of the software app and its launch within the first paragraph and enable journalists and media personnel to gauge whether the piece of document is newsworthy or not. All the facts must be included and written upfront rather than making the journalist sift through wordy sentences to find the news point. 

It is always a good idea to know about a product from the makers and a software app is no different. Therefore adding one or two quotes from the makers, officials, or key stakeholders can give the readers of the press release a detailed image of what to expect from the app. The quote must be in line with the key essence of the announcement, focusing on how it is relevant to the users and its impacts on them and the ecosystem, rather than being just plain facts. 

The second paragraph of the press release should be dedicated to adding more detailed information about the app, including the creative process of building the app, its applications, and what can be expected of it in the future. However, any form of superfluous information must be kept at bay as the tone of a press release must always maintain certain objectivity. 

A boilerplate must be added at the end of the press release body to give the readers clarity regarding what the company does, the company’s standing in the market, its locations, and where they can know more about it. It not only gives weightage to the press release but also helps build credibility for the brand. 

At the end of the press release, never forget to add the ‘###’ symbol as it signifies the conclusion of the press release. A press release is one of the best and surest ways to inform people know about the upcoming software application.