The Stryker Knee Team wanted to advertise the Triathlon Knee along with their spokesman, Fred Funk. The knee ads' main characteristic, apart from other Stryker ads, is the large horizontal bars. These colorful bars are used to highlight the most important information in the ads.

The Stryker Hip Team geared their advertising efforts on the ADM Mobile Bearing Hip, with Johnny Bench as the spokesman. The focus was to use quotations, adding a more personal effect / patient testimonial. The quoted headlines are present throughout the pieces, except where a disclaimer is absent due to legal regulations (web and outdoor).