Colleen O'Shea's profile

2019 Pelotonia Marketing Campaign - What's Your Arrow

For the 2019 Pelotonia marketing campaign, the theme was What's Your Arrow?  Pelotonia's logo is a green arrow.  On their website, it is described as "The Pelotonia arrow embodies forward progress and reflects our relentless pursuit to achieve our shared One Goal. Help us move one step closer to that goal." Pelotonia participants created and submitted their own arrow designs to show what Pelotonia is about and what it means to them. When Pelotonia launched the 2019 theme they posted "We know that for many of you it's more than just an arrow and we want to know your story." My creation was the Peanut Butter and Jelly Arrow. Every Pelotonia ride, riders travel the route and at various rest stops one of the snacks they talk about most are the peanut butter and jelly sandwiches provided which was what led me to creating this arrow. My arrow became part of the 2019 marketing campaign and was displayed on social media, in a book showing the year's arrows, advertising at John Glenn Columbus International Airport, the Arena District, Easton Town Center, and The James Cancer Hospital and Solove Research Institute.


2019 Pelotonia Marketing Campaign - What's Your Arrow
Published:

2019 Pelotonia Marketing Campaign - What's Your Arrow

Published: