WAX MAGAZINE COLLABORATION — Levi's — 2013
Imprint Projects has developed a new approach for crafting brand material in collaboration with creative editorial partners. For the Levi's Made & Crafted Spring/Summer 2014 lookbook and advertising campaign, we paired the brand with the artists and designers behind WAX Magazine. The resulting collaborative publication explored the collection through the lens of the modern urban surfer. Artwork and photography created for this book extended to print advertising, retail window designs and in-store events. The collaboration expanded digitally as a custom Tumblr project site, newly-commissioned short films and design interventions on the Made & Crafted commerce site.
13,000 lookbooks were distributed globally to retail stores, bookstores, galleries and the LA Art Book Fair.
