Once upon a time there was a magical studio, where
key arts for the newest series for Paramount+ came to life.
Posters have a critical role in divulging information about new series since they’re the public’s first impression of the story, one that will be told to them on-screen. They have the responsibility of awakening interest and curiosity by capturing their content’s entire essence in a single image.
We got together with Paramount+ to breathe life into the most important visual elements of Marcelo, Marmelo, Martelo, which was created by author Ruth Rocha. Inspiration was sought out both in the series’ charming characters and in-universe scenery.
The 3D machine scenery chosen for the posters was already public knowledge for those that know the books, and with our protagonists photo shoot we were able to create a fun fusion between reality and imagination. Characters all came to life in vibrant colors and with captivating expressions. We were also able to get a first glimpse of what’s to come in the series— a series that’s been so popular amongst readers ever since 1976.
The key arts are an irresistible invitation to an unforgettable journey, flinging open the doors of
imagination and leading an adventure straight into the hearts of children of all ages. Let the fun begin!
The creative process behind key arts production
is always a fascinating but challenging journey.
Our starting point for creation is a comprehension of the series’ principle elements.
Diving into the story’s script, characters, and atmosphere in order to capture its essence
and transmit it visually, exploring diverse creative paths.
Director: Cássio Braga
Creative Concept: Marco Sesterhenn and João Victor Azevedo
3D and Lookdev: Jefferson Dall'Est and Matheus Abraham Alves
Creative Concept: Marco Sesterhenn and João Victor Azevedo
3D and Lookdev: Jefferson Dall'Est and Matheus Abraham Alves
Post-production: Paulo Ayala, Janady Vargas and Rafael Pagini
Project Manager: Lívia Gregory
Client Manager: Daniela Sostisso and Fabricio Soares
Photographer: Fabio Braga
Project Manager: Lívia Gregory
Client Manager: Daniela Sostisso and Fabricio Soares
Photographer: Fabio Braga
Client: Paramount+ / ViacomCBS
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