Tesco

When Britain’s biggest supermarket approached us with a vision to launch their first design-led kitchen tools range, Go Cook, we took the opportunity to streamline the cooking experience for modern consumers through a set of problem-solving products with market-first features.

With our proven track record for delivering superior products in the kitchen tools sector, Tesco asked Rodd to lead the user research and industrial design of their new range. This would involve creating both a design language and leading the innovation of four everyday kitchen tools; a garlic press, peeler, can-opener and a spiralizer.