I had the incredible opportunity to design the visual identity for AltoVita's annual Smart, Safe, Sustainable Summit in London. AltoVita is a trusted leader in corporate housing solutions, boasting an extensive network spanning over 35,000 cities and 165 countries, with access to over 7 million properties that adhere to duty of care compliance standards. Combining cutting-edge enterprise software with a human-centric approach, AltoVita is the go-to choice for global talent mobility and business travel managers worldwide.
For their 2023 Summit, AltoVita presented me with a challenge: to create the most memorable event in the global talent mobility market to date. Held in Central London at the Skybar on the top floor of the iconic 20 Fenchurch Street building, also known as the Walkie Talkie, the event required an unforgettable visual identity and marketing campaign. It was a pleasure collaborating with AltoVita to bring their vision to life.
The main challenge of this project was to create a visual identity that was disruptive enough to be memorable for the attendees, yet still recognizable within the industry. I had to strike a delicate balance between innovation and continuity, ensuring that the design remained engaging without becoming disconnected or unrecognizable.
Thanks to the favorable weather in London, the event yielded impressive results, with 257 attendees. Feedback was overwhelmingly positive, with many noting the unique and distinctive nature of the event compared to others in the industry. The marketing campaign saw a 22% organic growth on social media before the event, and website traffic increased by 47% thanks to the campaign. Now, the big question is: How do we top this for the 2024 summit?
