Osaka City Branding
Known as the "Nation's Kitchen" and a beacon of commercial activity, this thriving urban landscape offers a captivating blend of tradition and modernity.
This project aims to redefine Osaka's identity, to capture its essence and amplify its unique allure. The objective is to seek and create a captivating narrative that showcases Osaka's spirit of innovation, warmth, and liveliness
Some of Osaka's famous attractions and unique food
Rebrand Concept
Drawing inspiration from Japan's renowned minimalism, my goal was to craft a logo system that embodies simplicity and elegance for the diverse attractions of Osaka.
I chose a more modern yet impactful color scheme to stand out from the traditional Japanese color such as red or black. In order to capture the lively essence of Osaka, I made a deliberate choice to employ a round and chubby font, infusing the design with a playful and energetic atmosphere.
Inspirations from Pinterest
Circles can be often seen in the Japanese culture such as their Kamons
Taking inspiration from prominent landmarks like the Osaka Castle, I embarked on the creative process by sketching various ideas. Admittedly, minimalism presented a unique challenge for me, as it wasn't a style I was naturally accustomed to
Ideations, sketches, and experiments
Logo System
This is the logo system for the new rebrand which includes the 8 different things that make Osaka, Osaka.
Merchandise Design
Here are a range of merchandise featuring the carefully crafted logos, as well as a fresh pattern derived from these logos. Maintaining the minimalist and lively aesthetic, I have also designed whimsical illustration posters that add a touch of light-heartedness to the collection.
Digital Marketing
The Instagram posts and website I have developed would serve as the digital marketing platforms to promote and showcase the new rebranding initiative. Through these online channels, I aim to engage a wider audience, sharing captivating visuals and captivating content that highlights the essence of the reimagined Osaka.
