The campaign we executed in 2003 was a major milestone for the Sanpaolo banking group, as it sought to communicate the successful integration of several territorial banks in Italy. The concept of the "Green Guide" brought together all the cities across Italy where Sanpaolo had a presence, creating a unified connection between the bank and its customers. To produce the commercial, it took over twenty days of shooting across Italy under the skilled direction of the award-winning Thed Lenssen.