Boys of Dakar
Brand identity & Graphic Design
Boys of Dakar by Majcaam is a private club of friends sharing the passion of underwater hunting. AD Agency’s mission was to create a simple and efficient visual identity inspired by the marine world and scuba diving.
Our goal was to create an identity composed of a logo and motifs reminiscent of underwater landscapes. We have therefore proposed a sober merchandising that adapts perfectly to the new identity of Boy Of Dakar, while presenting in a concise and relevant way the services offered by the club.
The monochrome version of the Boys of Dakar logo is the main and will be the most used in its identity. Colour variants have been added to give the brand a new dimension.
Patterns reminiscent of underwater landscapes so dear to divers. They are an integral part of the brand and are mainly involved in the digital dimension.
