We worked together with Shake Shack on their holiday shake launch for 2022 - an international puzzle that necessitated different toppings and packaging for all their various markets — Domestic, Middle East + North Africa, Mexico, Singapore, the UK, and South Korea. In our one day shoot we captured 35+ variations, it quickly became a game of Spot the Difference!
The holiday cookies + peppermint bark were carefully crafted by our team, ensuring we had every color, size, and shape we could possibly need for a successful shoot! These assets were used for digital media and in-store signage.
Client: Shake Shack, 2022
Photography + Styling: MAX+CO PHOTO
Photo Assistant: Rana Duzyol
Senior Designer: Kearney Sneath
Culinary Innovation Manager: Nick Wuest
Senior Director, Marketing + Strategic Initiatives: Julie Zisfein
Campaign Manager: Maria Manis
Senior Manager, Production: Marybeth Allan
Associate Manager, Production: Ryan Bianchi
Production Specialist: Jhadé Benitez
Photography + Styling: MAX+CO PHOTO
Photo Assistant: Rana Duzyol
Senior Designer: Kearney Sneath
Culinary Innovation Manager: Nick Wuest
Senior Director, Marketing + Strategic Initiatives: Julie Zisfein
Campaign Manager: Maria Manis
Senior Manager, Production: Marybeth Allan
Associate Manager, Production: Ryan Bianchi
Production Specialist: Jhadé Benitez
