Stryker
“You, we, the patients” Re-brand
Re-brand Campaign for Stryker. The new logo and brand ads focus on a more human side of the stryker corporation. The red, blue, and purple colors chosen bring life to the logo and the thin sans serif was chosen to represent the precise, clean nature of the products produced at Stryker. The idea behind this rebrand is that Stryker is dedicated to providing the best products so that medical professionals can provide the best care resulting in healthier happier lives for the patients. This re-brand includes a logo redesign, three print ads, and a website redesign. The ads were kept simple and clean with minimal copy. They are targeted towards doctors.
