Taking Guesswork Out Of Back Pain.
Every body needs a spine.
Shane Burch, a spine doctor reading the San Francisco Chronicle gets offended by a Chiropractor advertisement slamming spine surgeons. He calls up all the Popes in the UCSF spine fiefdom and they eventually call me. “Can you get us some ammunition against this group by early Monday, Mr Sharma. You are one of us, you understand us very well. We love your work.”
“Yes, of course,” I say.
Thankfully, I have ample images of these awesome specialists at play slicing and dicing human backs to better health. Here are a few examples that Han quickly designed for our deadline. These ran in Bay area as well as Middle-Eastern periodicals. We also created a 100+ page online portal for Spinal health for UCSF that helped the UCSF Spine program gain awareness around the world. Art direction: Han Duong. Back end engineering: Fred Rodolfo.
