INSIGHT PUBLICIS: Rebrand
Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed visual identity, heralding a new era for the company. Insight’s new look and brand symbol represents a commitment to innovation and a renewed focus on digital and tech-first solutions.
Tools: Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Adobe Media Encoder
THE TASK
- Create a logo animation inclusive of sound design that shows a mix of modern characteristics including symmetry and simplicity, while maintaining the eccentricity that has made Insight Publicis the continental market leader it is today
- Promo video for a new online series (Insight On Brands) which highlighted 7 essential marketing insights every marketing professional should know.
The refreshed logo, which reflects a renewed mission, was necessitated by the evolving world of today. In response, Insight Publicis retained their logo’s core elements, which is crystalized in a simpler, more refined colour palette and modern design, yet still retains the spirit of the previous logo.
The intent of the refreshed logo was to create a modern, relatable and timeless design. A design which reflects Insight Publicis’ DNA and goal – to lead the change and be frontrunners of the digital-first approach to brand marketing and advertising in Nigeria.
I had to work with more than 500 abstract videos and narrow them down to the final 44 that was used on the promo video, it really taught me how to make creative selections that fits a narrative
CONCLUSION
This task helped me delve deeper into my approach and thought process for a universal logo animation that could essentially be used for any purpose. Yes, this was a result of the business's renewed commitment to innovation as well as focus on technologically advanced as well as digitally oriented solutions. The rollout was successful and met every goal that was set.
