Are you looking for a versatile typeface that is classic and modern at the same time? Then look no further, Neue Haas Grotesk is the font family you've been looking for. This typeface was designed by Max Medinger in 1957 and has been used over the years for branding as well as body copy because of its legibility and style. The purpose of this poster project is to inform and convince designers to purchase this San serif typeface.