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Based on a true story
As 2022 drew to a close, we decided to promote the recent growth of our video services in an unexpected way: through print. A video cassette shaped packaging filled with moments of nostalgia and throwbacks was born, very much in the spirit of the included year-in-review. Inside the imitated artifact are a notebook and a personalised card. While the notebook invites our clients to record any life-changing ideas and “write their own script”, the card leads people to a secret page of our website greeting them with our end-of-year wishes and the year-in-review video.
Shipping and sustainability
In addition, we created a font that would enable us to batch-produce shipping labels while mimicking the idea of a handwritten VHS label. In order to reduce the amount of single-use materials, the packaging serves as both primary packaging and shipping box. This added an unpredictable component to the experience: every package arrived a little bit different, carrying shipping marks and blemishes, evoking that desired feeling of sentimentality and passing of time.
![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e089d4164397221.63f8ec55a097f.jpg)
![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/973098164397221.63f6200e36676.jpg)
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![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/408a42164397221.63f7b0584c121.jpg)
![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/635046164397221.63f6200e3292e.jpg)
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![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bae81c164397221.63fc9bbcce854.jpg)
![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c49f7e164397221.63fcb19305217.gif)
Credits
Creative Direction . Franzi Sessler
Art Direction . Tainá Ceccato
Design . Julie Frank
Art Direction . Tainá Ceccato
Design . Julie Frank
Motion Design . Bruce Morrison
Webdesign . Alan de Sousa Silva
Photography & Film . Sebastian Lehner
Video Editing . Marcel Tarantino
Photography & Film . Sebastian Lehner
Video Editing . Marcel Tarantino
Copywriting . Tony Gui & Madelynn Romano
Production
Packaging and Card . Druckerei Vogl
Notebook . brandbook
![black emboss notebook Packaging paper Retro tape typography vhs Web Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/142cae164397221.63f8ec559cfb8.jpg)