Facebook
The Facebook page has a following of mainly women over 50. Content was focused on publicizing upcoming classes and events and encouraging community discussion.
Instagram
The Instagram presence caters to a slightly younger audience. It featured advertisements for specific products and events, project inspiration, and tutorial style videos and infographics. I also created reels with similar content several times a week.
Video advertisements created for social media campaigns.
In-Store Video Display
Each month I created new visuals for the 4 monitor video display in the store. It featured ongoing promotions and sales, new products, and upcoming events and classes.
